Cultured meat seems gross? consumers to embrace cultured meat.

Posted by David Reynolds | March 7th, 2019

Cultured meat seems gross? It’s much better than animal agriculture

Posted by David Reynolds | March 7th, 2019

The world is in the grips of a food-tech revolution. One of the most compelling new developments is cultured meat, also known as clean, cell-based or slaughter-free meat. It’s grown from stem cells taken from a live animal without the need for slaughter.

Proponents hail cultured meat as the long-awaited solution to the factory farming problem. If commercialized successfully, it could solve many of the environmental, animal welfare and public health issues of animal agriculture while giving consumers exactly what they’re used to eating.

Despite this, the public is uncertain about cultured meat. Scientists and high-profile supporters, including investors like Bill Gates and Richard Branson, are pushing for broader adoption, but it’s difficult to sell the public on new food technology – case in point, genetically modified food.

As a moral psychologist, my research explores people’s perceptions of cultured meat, both the good and the bad. Below I discuss some of the top reasons people say they don’t want to eat cultured meat, compiled from opinion surveys, focus groups and online comments. But I’m optimistic that champions of this new technology can alleviate the public’s concerns, making a convincing case for consumers to embrace cultured meat.

 

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